Storyselling Immersion:
A 12-Week Flagship Experience

To Clarify, Refine, and Use the Stories That Build Trust, Drive Growth, and Increase Revenue

We begin March 12.

(Scroll down for the Excel University Rate)

You Already Know Your Work Matters

You see the impact you make. Problems get solved. Pressure gets relieved. Decisions get easier because of what you do.

And yet, when it’s time to talk about that work—in a conversation, on your website, in a proposal, or even internally—it doesn’t always land the way it should.

  • The message feels scattered
  • The stories feel incomplete
  • The most meaningful parts of your work stay buried in emails, reports, or internal conversations

This isn’t because you lack results. And it’s not because you need better credentials. It’s because story is already doing more work in your business than you’ve been taught to let it do.

Why This Immersion Exists

This is a flagship storyselling program—built for business owners and professionals who want their expertise to be understood quickly, trusted deeply, and remembered accurately.

Not by turning you into a performer. Not by handing you scripts. And not by layering on more marketing noise.

  • Understand why stories work the way they do
  • Know which stories belong in which moments
  • How to leverage the Key Story Trust Cycle and Framework
  • Shape your own stories so they feel natural, clear, and trustworthy
  • Leave this program with a handful of finished stories and a plan

This is about clarity that lasts—not quick wins that fade.

How the Immersion Works

12 weeks. 9 focused modules. One integrated system.

  • 3 weeks of learning and application
  • 1 week to pause, integrate, and reflect
  • Repeat that cycle two more times

Enrollment is open until mid-March.

PLUS: The first five people to enroll get a one-on-one Story Discovery session with Jen! (valued at $199) This one hour session covers what YOU would like to accomplish wih your stories, whether it’s brainstorming, feedback, or strategy.

What We’ll Build Together

  • The science behind how stories build trust and shape decisions
  • The 5 Key Business Stories and when each one belongs
  • Deep refinement of your Origin, Client Success, Against-the-Odds, Values-in-Action, and Future Vision stories
  • How stories shift between clients, teams, leadership, and partners
  • Creation of a Storyselling SWOT
  • Live story review and refinement sessions
  • Individual coaching and direct feedback
  • Final integration into a cohesive, reusable system

Investment (Excel U Participant Pricing)

  • 9 Live one-hour Deep Dive Sessions (Value: $1,665)
  • Handouts, Frameworks, Prompts, Story Templates (Value: $490)
  • Story Review and Revision (Value: $1,500)
  • Storyselling SWOT – Internal & External (Value: $2,995)
Total Value: $6,650

Special Pricing

3 Easy Payments of $199
(Total $597)
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Only $497
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Regular price for future cohorts: $997.

Your Next Step

If you want to learn to communicate your value through story, this Immersion is where that clarity becomes part of how you work every day.

We begin March 12.

If you’re ready to build a story portfolio you can use across conversations, content, proposals, presentations, and leadership moments. . .this is the experience for you.