Bonus Material
Many thanks to all of you who interacted with me during the conference and my workshop: Storyselling in the SWOT Model!
What we have for you:
- Storytelling SWOT for Internal vs External Clients
- Starbucks: Storyselling Case Study (Includes SWOT)
- 18 Do’s and Don’ts of a Great Business Story
While we’d LOVE to have you join our mailing list, we don’t believe in holding our content hostage for it. The above items are our gift to you.
If you DO want us to get in touch with you, please fill out the form at the bottom of this page.
Many of you asked why business storytelling is essential.
Our answer:
Storyselling is the game-changer that turns facts into proof, prospects into clients, and businesses into brands people remember.
These four key stories help you: build trust, stand out, and grow faster.
- Client Success story
- Origin story
- Against All Odds story
- Vision of the World story
When you tap into these four pillar stories, everything about your company message changes.
- Your brand becomes clear, confident, and unmistakably you.
- Your marketing stops chasing attention and starts attracting it.
- You start drawing in new clients who “get you,” while inspiring loyalty and referrals from the ones you already serve.
Plus, our Storyselling Framework gives you plug-and-play prompts and real-world examples that help you turn your stories into momentum and your messaging into magnetism. Discovering your business stories and making them shine is why we exist!
Click here for a sample list of courses. Or use the form below to identify exactly how you’d like to collaborate.

